Marketing Resources and Brand Guidelines.
Please contact design@luxion.group for the approval of any Luxion branded artwork. If you can’t find what you need, please contact us.
Here are all the main Luxion brand assets and helpful resources, as well as the Brand Guidelines document.
Main Logo.
Two primary colours are used to ensure maximum visibility across a variety of backgrounds. The white version of the logo should always be used against darker backgrounds, and the black version should be used against lighter backgrounds.
Fonts.
Our font is essential in our brand and brings character to our visual identity. It helps build content hierarchy and communicates a clear message.
The main brand font is only licensed to be used within the Design team.
For internal use only. This should already be installed on your work computer.
Colours.
The use of monochrome brand colours is a strategic approach that guarantees accessibility, simplicity and consistency across all aspects of brand communications.
Plus, the use of the monochrome palette allows the unique identities of each brand within the group to take center stage, without being overshadowed by a multitude of colours.
Black
RGB: 0 0 0
CMYK: 76 35 40 100
HEX: #000000
Linen
RGB: 245 241 237
CMYK: 5 5 7 0
HEX: #F5F1ED
Grey
RGB: 124 124 124
CMYK: 51 40 40 22
HEX: #7C7C7C
White
RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #FFFFFF
Graphic Elements.
The graphic elements are simple and contribute to the minimalist aesthetic of the brand.
The line and rectangle should be used from the edges of all assets at a 90° angle to the point of entry. Meanwhile, the square can be positioned freely, but ensure sufficient space between it and any accompanying text.
The example on the right demonstrates that the rectangle can also highlight key text pieces.
Other.
It is important to maintain brand consistency throughout all internal communications. Here are some resources which may be helpful for you.
PowerPoint Presentation Template.
Including a number of mater pages which can be found within the Office Theme, as well as brand colours.
Word Letterhead Template.
This basic Word letterhead template contains company logo and company information.