Marketing Resources and Brand Guidelines.
Here are all the main Utilita Energy brand assets and helpful resources. Please contact design@luxion.group for the approval of any Utilita Energy branded artwork. If you can’t find what you need, please contact us.
As well as our core Brand Guidelines document, we also offer specific guidelines in areas such as: tone of voice, social media and Utilita Football.
Main Logo.
Our logo is the most valuable asset of the brand – it’s the quickest way we can be visually identified. Utilita’s logo is friendly due to its round edges and house graphic. The strapline is aspirational and reflects how our service benefits customers.
The logo must be legible, with enough contrast and scaled proportionally. Please refer to our Utilita Energy core brand guidelines document to view all our logo rules.
Colour version.
The main version, to be used on white backgrounds.
White version.
To be used over an image or a dark colour background.
Black version.
To be used only when there are limitations with colour printing – i.e. merch.
Other Logos.
There are more logos from other areas of our business that are available to use.
Utilita Energy Hub.
The Utilita Energy Hub logo must be used with all Hub related content, both print and web.
Utilita Football.
The Utilita Football logo must be used on our Utilita Football Instagram account.
Utilita High 5.
The Utilita High 5 logo supports our award-winning High 5 campaign. We also offer sub-logos for Energy, Water and Cooking High 5.
Utilita Arena.
The Utilita Arena logo must be used with generic Arena content. We also have location-specific logos which must be used with content for our Arenas in Sheffield, Newcastle, Birmingham and Cardiff.
Fonts.
Our font is essential in our brand and brings character to our visual identity. It helps build content hierarchy and communicates a clear message.
The main brand font is only licensed to be used within the Design team.
For internal use only. This should already be installed on your work computer.
Colours.
Our colour palette creates a strong visual communication within our brand. They are bold, bright and work really well together. The bright yellow connects with energy, which contrasts well with the blue.
Core
Light Blue
C:100 M:0 Y:0 K:0
R:0 G:176 B:255
Hex: #00b0ff
C:100 M:20 Y:0 K:0
R:0 G:164 B:255
Hex: #00a4ff
C:100 M:20 Y:0 K:20
R:30 G:135 B:229
Hex: #1e87e5
text
Dark Grey
C:0 M:10 Y:0 K:93
R:51 G:51 B:51
Hex: #333333
C:0 M:0 Y:0 K:40
R:178 G:178 B:178
Hex: #b2b2b2
C:0 M:0 Y:0 K:10
R:245 G:245 B:245
Hex: #f5f5f5
secondary
Yellow
C:0 M:0 Y:100 K:0
R:255 G:242 B:0
Hex: #fff200
C:0 M:0 Y:100 K:10
R:238 G:220 B:0
Hex: #eedc00
secondary
Pink
C:0 M:100 Y:50 K:0
R:240 G:0 B:80
Hex: #f00050
C:0 M:100 Y:50 K:10
R:215 G:15 B:82
Hex: #d70f52
Gradient.
The gradient is one of our most recognisable brand elements. It’s mainly used in our logo and offers vibrant colours to make us stand out from other brands.
Illustrations.
Illustrations help add a ‘human’ feel to our brand. They communicate complex and technical information in a simple and friendly way. Their style is bold and minimal, and most importantly, diverse.
Icons.
Our icons are also there to help us communicate important information, to be used in a much smaller scale. They should always be consistent in thickness.
My Utilita.
Our multi award-winning My Utilita app is vital within our marketing communications. We utilise mock-up images within our comms in order to promote all the key features.
Other.
It is important to maintain brand consistency throughout all internal communications. Here are some resources which may be helpful for you.
For both the PowerPoint and Word internal templates you will require the Urbanist font installed on your PC.
PowerPoint Presentation Template.
Including a number of mater pages which can be found within the Office Theme, as well as brand colours.
Word Letterhead Template.
This basic Word letterhead template contains company logo and company information.
Microsoft Teams Background.
Teams backgrounds such as Utilita Energy, High 5 campaign and Christmas.
Screensavers.
Generic Utilita Energy branded screensavers.